An internationally recognized creative force, Enid has consistently driven innovative content productions and creative brand communications across the globe. With a focus on sustainability, diversity, and impactful storytelling, her work has shaped narratives and journeys at the intersection of fashion, sports, and culture. Enid work embodies a deep commitment to purpose-driven concepts, leveraging her expertise to create compelling brand experiences that not only captivate audiences but also drive meaningful change.
Before establishing her consultancy, her brand Kokoxkali, and the non-profit Nativas, Enid's diverse experience spanned leadership roles in iconic companies like Adidas, Reebok, Swatch, and DFNS Bv, as well as influential projects with global impact.
Born in Mexico with Native American heritage, she is based between Amsterdam and Bern, while working globally. An honours graduate from Monterrey’s Institute of Technology, she further specialized in Fashion at Central St. Martins and Creative Industries Management in the University of Amsterdam.
Through her parallel roles as Biomimicrist, Creative Director, and AI Visionary under the name Soo.na, Enid continues to break new ground, driving transformative projects that redefine the intersection of creative innovation, well-being, social impact, and cultural relevance.
2024 Founded Nativas, a non-for-profit association and platform presenting exceptional women and change makers from the Native & Latin American diaspora.
2023 Launched KOKOXKALI.co, a brand dedicated to create a new culture of well-being.
2022 Production team curation for Corona’s World Oceans Day activation in Mexico, partnering with Sketch UK and leaded by Wieden+Kennedy in Portland.
2021 Activated the "Run for the Oceans" campaign by Parley, a significant environmental initiative across key European markets.
2021 European launch planning of adidas' CONFIRMED, an experience designed for exclusive product drops and high-demand releases.
2021 Steered adidas' global "Impossible is Nothing" campaign release planning in Europe, syncing ambassadors and athletes such as Beyoncé, Lionel Messi, Hima Mon and Serge Gnabry.
2020 Strategic narrative and launch calendars orchestration for adidas' categories and brand initiatives in Europe, including Yeezy, Adicolor, Stan Smith, Ivy Park, Formation, Stella McCartney, and Olympics.
2020 Appointed as the European brand ambassador for Australia's renowned cultural agency, Mash Brands.
2020 Supported Mayama project to educate marginalized children in high-violence areas, by leading emergency funding and marketing efforts during COVID-19 .
2020 Directed high-profile brand collaborations for DFNS, partnering with cultural icons and global brands like Nigel Sylvester, Yelda Ali, Nike, Off-White, UFC, Endeavor, Paris and Berlin Fashion Weeks.
2019 Appointed CMO and Creative Head at DFNS, building a powerhouse creative team and drawing top talent from agencies like Virtue, 72andSunny, 180 KingsDay, Wieden+Kennedy and productions with Media Monks and Future Frank.
2018 Designed LDRS, the adidas Women in Leadership program, with Dutch tennis player Ester Vergeer as ambassador, setting a new benchmark for DEI.
2017 Global Senior Producer for Reebok at Studio A, expanding the creative team and enabling a record digital-first global campaign production, including Always Classics, Melody Ehsani, Nano, Les Mills by Nina Droveb, Club C feat. Gigi Hadid.
2015 Executed a bold Street Art Activation for Doritos in Mexico City, sourcing top creative talent to deliver an unforgettable brand experience.
2013 Gap year across the world, walking the St. Jacobs Was, and apprenticing in Zen Monasteries in Japan, kicking off her parallel career in the healing and arts.
2012 Jeremy Scott x Swatch Collection at Paris Fashion Week, curating ambassadors like Pedro Winter, Yoon Ambush, Verbal, Grace Ladoja in Colette Paris.
2012 Directed exclusive Swatch events in Shanghai and Hong Kong, including a major auction sale, reinforcing the brand’s loyalty program on an global scale.
2011 Produced the Swatch Young Illustrators Awards in Berlin, celebrating emerging artists and enhancing the brand reputation as a patron of the arts.
2011 Spearheaded exclusive watch collaborations and events with renowned snowboarders Xavier de Le Rue, Anne-Flore Marxer, and David Benedek
2010 Swatch Fashion & Art Events in London and Tokyo lead, generating over 1 million CHF in PR impressions and inaugurating Swatch Club’s presence in Asia.
2010 Swatch Club Watch Launch Event in Paris, achieving significant media coverage and drawing an audience of 1,500 visitors on the opening day alone.
2009 Special guest liaison for premier sport events like Freeride World Tour, Swatch Girls Pro (Surf), Beach Volleyball, Red Bull X-Fighters and Snowmobile.
2009 Produced a landmark Swatch Event in New York City, celebrating New Year’s with Swatch Loyalty VIP Members, solidifying the brand’s presence in the US.
2008 Product concepts, events and strategies for Swatch, in fashion, sports, and art, including collaborations with Grems, Cassette Playa, Manish Arora, Kid Robot.
2007 Appointed guardian of Swatch most special watches, including the iconic collaborations with Vivienne Westwood, Keith Haring, Kiki Picasso, Alfred Hofkunst, David Lachapelle, Nam June Paik, Annie Leibovitz, Yoko Ono.
2005 Global sales of Swatch’s jewelry line, achieving a remarkable growth in America, Europe and Asia.
2004 Award-winning brand and communication strategies for major global giants like Nokia, Volkswagen, Heineken, CNN, Pepsico, P&G, and Aeromexico.
FootnotesEnid (/ˈiːnɪd/ [ˈɛnɨ̞d]) she/ her, mother, wife, sister, daughter, believes all humans embody the feminine, masculine and non-binary qualities of existence. Her name embraces a diversity of pronounciations: Enid, Eneed, Eenid, Enide, Enida, Enido San, Enideu, Ê-nít, Eneda, Enidda, Einid, Eynid, Ennidd, Eniíd, Erin, Edin, Aineid, Enyd, Ineed, Ind, Henid, Nid, Edith, Enir, Innit or E, Eb, e’bee.